Why is it our politicians keep telling us why we should not vote for the other parties, instead of why we should vote for them. Because they are fail to understand why people vote and are still selling themselves rather than attracting people.
Our forefathers fought for our right to vote. So you should use that right responsibly for the politician or party you feel addresses your values. After all it seems a lot of politicians have lost their values, so we need to keep ours. You will vote according to the values you believe in, and the correlation between the plans of the party and its impact on your life. If you were a LibDem but voted Conservative to keep Miliband out, then you would end up with a Conservative Government rather than the one you prefer.
The increasing influence of The Green Party, UKIP and the "national" parties has made the political market more competitive and more of an oligopoly. Furthermore, with the LibDems and the Scottish Nationalist Party having been in government, Labour and Conservatives can no longer claim uniqueness in experience.
So a company needs to focus on the values its customers have. It needs to have a first class understanding of what is important to them and ensure it matches up to them. Focussing on this is more likely to bring success than focussing on the competition. Trying to destroy them is more likely to lead to your own self destruction. You need to understand the difference between USP and Value Proposition.
In the last election, not enough people voted Conservative, so we had a coalition. Whilst Cameron and Clegg may argue who achieved what, the country made some progress which is clearly down to the Coalition Government. So why not have another one.
As Isabel Hardman wrote (The i, 31st March) "The fact remains that this Coalition has surprised us with its serenity from beginning to end."
There is a saying that if you always do what you always do, you will always get what you always got!. It applies to voting and it applies to your own business.
So, if you want more of the same as the last 30 years then vote Conservative or Labour! If you want change, vote for change: vote according to your belief and values, not the threats voiced by incumbents.
If you are not happy with some aspect of your business, then you need to stop doing what you are doing now and make changes.